Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam \u0111ang b\u00f9ng n\u1ed5 v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng 20\u201325%\/n\u0103m, \u0111\u1ea1t quy m\u00f4 d\u1ef1 ki\u1ebfn 39 t\u1ef7 USD v\u00e0o n\u0103m 2026. V\u1edbi h\u01a1n 77 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng internet v\u00e0 th\u00f3i quen mua s\u1eafm tr\u1ef1c tuy\u1ebfn ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn, \u0111\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m v\u00e0ng \u0111\u1ec3 x\u00e2y d\u1ef1ng ho\u1eb7c m\u1edf r\u1ed9ng kinh doanh online \u2014 n\u1ebfu b\u1ea1n bi\u1ebft \u0111\u00fang chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n
Ba s\u00e0n th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng v\u1edbi \u0111\u1eb7c \u0111i\u1ec3m kh\u00e1c nhau: Shopee<\/strong> d\u1eabn \u0111\u1ea7u v\u1ec1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng v\u00e0 \u0111a d\u1ea1ng s\u1ea3n ph\u1ea9m, m\u1ea1nh \u1edf ph\u00e2n kh\u00fac gi\u00e1 r\u1ebb \u0111\u1ebfn trung b\u00ecnh; Lazada<\/strong> (thu\u1ed9c Alibaba) m\u1ea1nh \u1edf h\u00e0ng ch\u00ednh h\u00e3ng v\u00e0 flash sale; TikTok Shop<\/strong> l\u00e0 hi\u1ec7n t\u01b0\u1ee3ng n\u1ed5i b\u1eadt nh\u1ea5t \u2014 k\u1ebft h\u1ee3p n\u1ed9i dung v\u00e0 mua s\u1eafm t\u1ee9c th\u00ec, t\u0103ng tr\u01b0\u1edfng 300% trong 2 n\u0103m g\u1ea7n \u0111\u00e2y. Ngo\u00e0i ra, Tiki<\/strong> \u0111ang t\u1eadp trung v\u00e0o s\u00e1ch, \u0111i\u1ec7n t\u1eed v\u00e0 h\u00e0ng ch\u00ednh h\u00e3ng; Sendo<\/strong> ph\u1ee5c v\u1ee5 th\u1ecb tr\u01b0\u1eddng n\u00f4ng th\u00f4n.<\/p>\n Livestream selling \u0111ang thay \u0111\u1ed5i ho\u00e0n to\u00e0n c\u00e1ch ng\u01b0\u1eddi Vi\u1ec7t mua s\u1eafm. TikTok Shop livestream cho ph\u00e9p ng\u01b0\u1eddi xem mua h\u00e0ng ngay trong khi xem video \u2014 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n 3\u20135 l\u1ea7n so v\u1edbi mua s\u1eafm truy\u1ec1n th\u1ed1ng. Nh\u1eefng KOC (Key Opinion Consumer) v\u1edbi 10.000\u2013100.000 followers \u0111ang ki\u1ebfm \u0111\u01b0\u1ee3c 20\u201350 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng ch\u1ec9 t\u1eeb hoa h\u1ed3ng b\u00e1n h\u00e0ng livestream.<\/p>\n “Livestream b\u00e1n h\u00e0ng kh\u00f4ng ph\u1ea3i ch\u1ec9 l\u00e0 b\u00e1n \u2014 \u0111\u00f3 l\u00e0 tr\u1ea3i nghi\u1ec7m mua s\u1eafm gi\u1ea3i tr\u00ed. Kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 mua s\u1ea3n ph\u1ea9m, h\u1ecd mua s\u1ef1 k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi b\u00e1n v\u00e0 c\u1ea3m gi\u00e1c \u0111\u01b0\u1ee3c l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a c\u1ed9ng \u0111\u1ed3ng.” \u2014 CEO c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m Vi\u1ec7t top 10 TikTok Shop<\/p>\n<\/blockquote>\n \u1ea2nh v\u00e0 video s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u ti\u00ean. Nghi\u00ean c\u1ee9u c\u1ee7a Shopee cho th\u1ea5y listing c\u00f3 video s\u1ea3n ph\u1ea9m t\u0103ng t\u1ef7 l\u1ec7 mua 89% so v\u1edbi ch\u1ec9 c\u00f3 \u1ea3nh t\u0129nh. \u0110\u1ea7u t\u01b0 v\u00e0o: \u1ea3nh s\u1ea3n ph\u1ea9m tr\u00ean n\u1ec1n tr\u1eafng chu\u1ea9n s\u00e0n, \u1ea3nh lifestyle th\u1ec3 hi\u1ec7n ng\u1eef c\u1ea3nh s\u1eed d\u1ee5ng, video unboxing v\u00e0 demo ng\u1eafn 15\u201330 gi\u00e2y, v\u00e0 review t\u1eeb kh\u00e1ch h\u00e0ng th\u1ef1c \u0111\u01b0\u1ee3c ph\u00e9p ch\u1ee5p l\u1ea1i.<\/p>\n T\u1ed1c \u0111\u1ed9 giao h\u00e0ng ng\u00e0y c\u00e0ng quan tr\u1ecdng \u2014 kh\u00e1ch h\u00e0ng H\u00e0 N\u1ed9i v\u00e0 TP.HCM \u0111\u00e3 quen v\u1edbi giao h\u00e0ng trong ng\u00e0y ho\u1eb7c h\u00f4m sau. S\u1eed d\u1ee5ng kho c\u1ee7a s\u00e0n (Shopee Mall, Lazada Fulfilled by Lazada) \u0111\u1ec3 t\u1eadn d\u1ee5ng h\u1ea1 t\u1ea7ng logistics c\u1ee7a h\u1ecd. V\u1edbi ng\u01b0\u1eddi b\u00e1n \u0111\u1ed9c l\u1eadp, GHTK, J&T Express, Ninja Van v\u00e0 Viettel Post l\u00e0 l\u1ef1a ch\u1ecdn ph\u1ed5 bi\u1ebfn v\u1edbi gi\u00e1 c\u1ea1nh tranh.<\/p>\n M\u1ed9t \u0111\u00e1nh gi\u00e1 1 sao c\u00f3 th\u1ec3 x\u00f3a \u0111i 10 \u0111\u00e1nh gi\u00e1 5 sao trong thu\u1eadt to\u00e1n s\u00e0n. Nguy\u00ean t\u1eafc v\u00e0ng: ph\u1ea3n h\u1ed3i m\u1ecdi \u0111\u00e1nh gi\u00e1 ti\u00eau c\u1ef1c trong v\u00f2ng 24 gi\u1edd, \u0111\u1ec1 xu\u1ea5t gi\u1ea3i ph\u00e1p c\u1ee5 th\u1ec3 (ho\u00e0n ti\u1ec1n, \u0111\u1ed5i h\u00e0ng, voucher b\u00f9), v\u00e0 kh\u00f4ng bao gi\u1edd tranh lu\u1eadn c\u00f4ng khai. Kh\u00e1ch h\u00e0ng b\u1ea5t m\u00e3n \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft t\u1ed1t th\u01b0\u1eddng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh nh\u1ea5t.<\/p>\n “Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam \u0111ang chuy\u1ec3n t\u1eeb ‘b\u00e1n g\u00ec c\u0169ng \u0111\u01b0\u1ee3c’ sang ‘b\u00e1n \u0111\u00fang s\u1ea3n ph\u1ea9m, \u0111\u00fang kh\u00e1ch h\u00e0ng, \u0111\u00fang th\u1eddi \u0111i\u1ec3m’. Ai hi\u1ec3u data v\u00e0 algorithm c\u1ee7a s\u00e0n s\u1ebd th\u1eafng.” \u2014 Chuy\u00ean gia TM\u0110T, Vietnam E-commerce Association<\/p>\n<\/blockquote>\n H\u00e0ng Vi\u1ec7t Nam \u0111ang \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng tr\u00ean c\u00e1c s\u00e0n qu\u1ed1c t\u1ebf, \u0111\u1eb7c bi\u1ec7t l\u00e0 Amazon, eBay v\u00e0 Etsy. \u0110\u1ed3 th\u1ee7 c\u00f4ng m\u1ef9 ngh\u1ec7, h\u00e0ng d\u1ec7t may, th\u1ef1c ph\u1ea9m ch\u1ebf bi\u1ebfn v\u00e0 s\u1ea3n ph\u1ea9m organic c\u00f3 th\u1ecb tr\u01b0\u1eddng t\u1ed1t t\u1ea1i M\u1ef9, EU v\u00e0 Nh\u1eadt B\u1ea3n. Ch\u01b0\u01a1ng tr\u00ecnh h\u1ed7 tr\u1ee3 xu\u1ea5t kh\u1ea9u qua TM\u0110T c\u1ee7a B\u1ed9 C\u00f4ng Th\u01b0\u01a1ng cung c\u1ea5p \u0111\u00e0o t\u1ea1o v\u00e0 tr\u1ee3 c\u1ea5p chi ph\u00ed tham gia s\u00e0n qu\u1ed1c t\u1ebf.<\/p>\n B\u00e1n h\u00e0ng online th\u00e0nh c\u00f4ng n\u0103m 2026 kh\u00f4ng c\u00f2n l\u00e0 may m\u1eafn hay th\u1eed nghi\u1ec7m \u2014 n\u00f3 \u0111\u00f2i h\u1ecfi chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng, hi\u1ec3u bi\u1ebft v\u1ec1 thu\u1eadt to\u00e1n s\u00e0n, n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng xu\u1ea5t s\u1eafc. Ng\u01b0\u1eddi th\u1eafng l\u00e0 ng\u01b0\u1eddi hi\u1ec3u r\u1eb1ng TM\u0110T l\u00e0 tr\u00f2 ch\u01a1i d\u00e0i h\u1ea1n c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng ni\u1ec1m tin \u2014 kh\u00f4ng ph\u1ea3i cu\u1ed9c \u0111ua gi\u00e1 ng\u1eafn h\u1ea1n.<\/p>\n","protected":false},"excerpt":{"rendered":" Chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng online hi\u1ec7u qu\u1ea3 n\u0103m 2026 tr\u00ean h\u1ec7 sinh th\u00e1i Shopee, Lazada, TikTok Shop \u2014 t\u1eeb livestream b\u00e1n h\u00e0ng, t\u1ed1i \u01b0u listing, qu\u1ea3n l\u00fd logistics \u0111\u1ebfn c\u01a1 h\u1ed9i th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed xuy\u00ean bi\u00ean gi\u1edbi.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/images.unsplash.com\/photo-1556742049-0cfed4f6a45d?q=80&w=1740&auto=format&fit=crop&ixlib=rb-4.1.0&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D","fifu_image_alt":"","footnotes":""},"categories":[31,33],"tags":[22],"class_list":["post-623","post","type-post","status-publish","format-standard","hentry","category-cong-nghe","category-kinh-doanh","tag-lifetstyle"],"wpmagazine_modules_lite_featured_media_urls":{"thumbnail":"","cvmm-medium":"","cvmm-medium-plus":"","cvmm-portrait":"","cvmm-medium-square":"","cvmm-large":"","cvmm-small":"","full":""},"categories_names":{"31":{"name":"C\u00f4ng ngh\u1ec7","link":"https:\/\/dev-wp.sieuma.com\/?cat=31"},"33":{"name":"Kinh doanh","link":"https:\/\/dev-wp.sieuma.com\/?cat=33"}},"tags_names":{"22":{"name":"lifetstyle","link":"https:\/\/dev-wp.sieuma.com\/?tag=lifetstyle"}},"comments_number":"0","_links":{"self":[{"href":"https:\/\/dev-wp.sieuma.com\/index.php?rest_route=\/wp\/v2\/posts\/623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev-wp.sieuma.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev-wp.sieuma.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev-wp.sieuma.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev-wp.sieuma.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=623"}],"version-history":[{"count":0,"href":"https:\/\/dev-wp.sieuma.com\/index.php?rest_route=\/wp\/v2\/posts\/623\/revisions"}],"wp:attachment":[{"href":"https:\/\/dev-wp.sieuma.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev-wp.sieuma.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev-wp.sieuma.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Xu H\u01b0\u1edbng B\u00e1n H\u00e0ng Livestream<\/h2>\n
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Content Marketing Cho S\u1ea3n Ph\u1ea9m<\/h2>\n
Chi\u1ebfn L\u01b0\u1ee3c T\u1ed1i \u01afu H\u00f3a Listing<\/h2>\n
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Qu\u1ea3n L\u00fd Logistics v\u00e0 Giao H\u00e0ng<\/h2>\n
Qu\u1ea3n L\u00fd \u0110\u00e1nh Gi\u00e1 Kh\u00e1ch H\u00e0ng<\/h2>\n
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C\u01a1 H\u1ed9i Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed Xuy\u00ean Bi\u00ean Gi\u1edbi<\/h2>\n
C\u00e1c B\u01b0\u1edbc B\u1eaft \u0110\u1ea7u B\u00e1n H\u00e0ng Online Hi\u1ec7u Qu\u1ea3<\/h2>\n
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K\u1ebft Lu\u1eadn<\/h2>\n