Th\u1ebf gi\u1edbi \u0111ang tr\u1ea3i qua cu\u1ed9c c\u00e1ch m\u1ea1ng s\u1ed1 h\u00f3a v\u1edbi t\u1ed1c \u0111\u1ed9 ch\u01b0a t\u1eebng th\u1ea5y. \u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p Vi\u1ec7t Nam \u2014 t\u1eeb startup c\u00f4ng ngh\u1ec7 \u0111\u1ebfn doanh nghi\u1ec7p gia \u0111\u00ecnh truy\u1ec1n th\u1ed1ng \u2014 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 kh\u00f4ng c\u00f2n l\u00e0 l\u1ef1a ch\u1ecdn m\u00e0 l\u00e0 \u0111i\u1ec1u ki\u1ec7n s\u1ed1ng c\u00f2n trong k\u1ef7 nguy\u00ean m\u1edbi. Nh\u01b0ng c\u01a1 h\u1ed9i c\u0169ng l\u1edbn kh\u00f4ng k\u00e9m th\u00e1ch th\u1ee9c.<\/p>\n
Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 (Digital Transformation) l\u00e0 qu\u00e1 tr\u00ecnh t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 s\u1ed1 v\u00e0o t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p, thay \u0111\u1ed5i c\u01a1 b\u1ea3n c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng v\u00e0 cung c\u1ea5p gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 vi\u1ec7c t\u1ea1o website hay app \u2014 \u0111\u00f3 l\u00e0 s\u1ef1 thay \u0111\u1ed5i t\u01b0 duy v\u00e0 v\u0103n h\u00f3a t\u1ed5 ch\u1ee9c t\u1eeb trong ra ngo\u00e0i.<\/p>\n
Theo McKinsey, c\u00e1c doanh nghi\u1ec7p chuy\u1ec3n \u0111\u1ed5i s\u1ed1 th\u00e0nh c\u00f4ng \u0111\u1ea1t m\u1ee9c t\u0103ng tr\u01b0\u1edfng doanh thu cao h\u01a1n 23% v\u00e0 gi\u1ea3m chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng 22% so v\u1edbi \u0111\u1ed1i th\u1ee7 truy\u1ec1n th\u1ed1ng trong c\u00f9ng ng\u00e0nh.<\/p>\n
Vi\u1ec7t Nam c\u00f3 h\u01a1n 70 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng internet v\u00e0 t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh cao h\u00e0ng \u0111\u1ea7u \u0110\u00f4ng Nam \u00c1. Th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam \u0111\u1ea1t 20 t\u1ef7 USD n\u0103m 2024 v\u00e0 d\u1ef1 ki\u1ebfn t\u0103ng l\u00ean 45 t\u1ef7 USD v\u00e0o 2028. C\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Shopee, Lazada, TikTok Shop \u0111ang t\u1ea1o ra c\u01a1 h\u1ed9i kh\u1ed5ng l\u1ed3 cho c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf ti\u1ebfp c\u1eadn h\u00e0ng tri\u1ec7u kh\u00e1ch h\u00e0ng m\u00e0 kh\u00f4ng c\u1ea7n m\u1eb7t b\u1eb1ng \u0111\u1eaft \u0111\u1ecf.<\/p>\n
\n“Doanh nghi\u1ec7p kh\u00f4ng l\u00ean m\u00f4i tr\u01b0\u1eddng s\u1ed1 s\u1ebd nh\u01b0 con c\u00e1 b\u1ecb m\u1eafc c\u1ea1n \u2014 kh\u00f4ng ph\u1ea3i ch\u00fang kh\u00f4ng mu\u1ed1n b\u01a1i, m\u00e0 m\u00f4i tr\u01b0\u1eddng c\u1ee7a ch\u00fang \u0111\u00e3 thay \u0111\u1ed5i. \u0110\u00e2y l\u00e0 th\u1ef1c t\u1ebf m\u00e0 m\u1ecdi doanh nh\u00e2n Vi\u1ec7t ph\u1ea3i \u0111\u1ed1i m\u1eb7t.” \u2014 Nguy\u1ec5n \u0110\u1ee9c T\u00e0i, CEO Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng<\/p>\n<\/blockquote>\n
\u0110i\u1ec7n To\u00e1n \u0110\u00e1m M\u00e2y: H\u1ea1 T\u1ea7ng C\u00f4ng Ngh\u1ec7 Cho M\u1ecdi Quy M\u00f4<\/h2>\n
Cloud computing cho ph\u00e9p doanh nghi\u1ec7p nh\u1ecf ti\u1ebfp c\u1eadn h\u1ea1 t\u1ea7ng c\u00f4ng ngh\u1ec7 m\u1ea1nh m\u1ebd v\u1edbi chi ph\u00ed theo m\u1ee9c s\u1eed d\u1ee5ng th\u1ef1c t\u1ebf. Thay v\u00ec \u0111\u1ea7u t\u01b0 h\u00e0ng tr\u0103m tri\u1ec7u v\u00e0o m\u00e1y ch\u1ee7, doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u00f9ng AWS, Google Cloud hay Microsoft Azure v\u1edbi v\u00e0i tri\u1ec7u \u0111\u1ed3ng m\u1ed7i th\u00e1ng. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t c\u00f3 \u00fd ngh\u0129a v\u1edbi startup v\u00e0 SME Vi\u1ec7t Nam khi ngu\u1ed3n v\u1ed1n c\u00f2n h\u1ea1n ch\u1ebf.<\/p>\n
T\u1ef1 \u0110\u1ed9ng H\u00f3a Quy Tr\u00ecnh: L\u00e0m Nhi\u1ec1u H\u01a1n V\u1edbi \u00cdt Ng\u01b0\u1eddi H\u01a1n<\/h2>\n
Robotic Process Automation (RPA) v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 no-code\/low-code \u0111ang cho ph\u00e9p doanh nghi\u1ec7p t\u1ef1 \u0111\u1ed9ng h\u00f3a nh\u1eefng c\u00f4ng vi\u1ec7c l\u1eb7p \u0111i l\u1eb7p l\u1ea1i: x\u1eed l\u00fd h\u00f3a \u0111\u01a1n, ph\u00e2n t\u00edch d\u1eef li\u1ec7u b\u00e1n h\u00e0ng, g\u1eedi email marketing, hay qu\u1ea3n l\u00fd kho h\u00e0ng. M\u1ed9t nh\u00e2n vi\u00ean \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c c\u00f4ng vi\u1ec7c c\u1ee7a 3-5 ng\u01b0\u1eddi theo ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n th\u1ed1ng.<\/p>\n
Ph\u00e2n T\u00edch D\u1eef Li\u1ec7u: Quy\u1ebft \u0110\u1ecbnh D\u1ef1a Tr\u00ean S\u1ed1 Li\u1ec7u<\/h2>\n
\n
- Google Analytics v\u00e0 Facebook Pixel:<\/strong> Theo d\u00f5i h\u00e0nh vi kh\u00e1ch h\u00e0ng tr\u1ef1c tuy\u1ebfn mi\u1ec5n ph\u00ed<\/li>\n
- CRM (Customer Relationship Management):<\/strong> Qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng, t\u0103ng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n<\/li>\n
- Business Intelligence (BI):<\/strong> Dashboard th\u1eddi gian th\u1ef1c \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh nhanh h\u01a1n<\/li>\n
- Ph\u00e2n t\u00edch d\u1ef1 b\u00e1o:<\/strong> AI d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng mua s\u1eafm v\u00e0 t\u1ed3n kho t\u1ed1i \u01b0u<\/li>\n
- A\/B Testing:<\/strong> Th\u1eed nghi\u1ec7m v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c marketing li\u00ean t\u1ee5c<\/li>\n<\/ul>\n
Ch\u01b0\u01a1ng Tr\u00ecnh H\u1ed7 Tr\u1ee3 C\u1ee7a Ch\u00ednh Ph\u1ee7<\/h2>\n
Ch\u00ednh ph\u1ee7 Vi\u1ec7t Nam \u0111\u00e3 ban h\u00e0nh Ch\u01b0\u01a1ng tr\u00ecnh Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 Qu\u1ed1c gia \u0111\u1ebfn n\u0103m 2025, v\u1edbi m\u1ee5c ti\u00eau 50% doanh nghi\u1ec7p nh\u1ecf v\u00e0 v\u1eeba chuy\u1ec3n \u0111\u1ed5i s\u1ed1. C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh h\u1ed7 tr\u1ee3 bao g\u1ed3m: n\u1ec1n t\u1ea3ng s\u1ed1 d\u00f9ng chung mi\u1ec5n ph\u00ed (ViettelPay, VNPAY, VnPT SmartCA), t\u01b0 v\u1ea5n chuy\u1ec3n \u0111\u1ed5i s\u1ed1 t\u1eeb c\u00e1c chuy\u00ean gia, \u01b0u \u0111\u00e3i thu\u1ebf cho doanh nghi\u1ec7p c\u00f4ng ngh\u1ec7 s\u1ed1 v\u00e0 ngu\u1ed3n v\u1ed1n vay \u01b0u \u0111\u00e3i t\u1eeb Qu\u1ef9 \u0110\u1ed5i m\u1edbi S\u00e1ng t\u1ea1o Qu\u1ed1c gia.<\/p>\n
\n“Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e2u chuy\u1ec7n c\u1ee7a ri\u00eang c\u00f4ng ty l\u1edbn. M\u1ed9t ti\u1ec7m ph\u1edf 20 n\u0103m \u1edf H\u00e0 N\u1ed9i khi l\u00ean Grab Food v\u00e0 ch\u1ea5p nh\u1eadn QR code \u0111\u00e3 t\u0103ng doanh thu 40% trong 6 th\u00e1ng. \u0110\u00f3 l\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 th\u1ef1c s\u1ef1.” \u2014 B\u1ed9 tr\u01b0\u1edfng B\u1ed9 TT&TT Nguy\u1ec5n M\u1ea1nh H\u00f9ng<\/p>\n<\/blockquote>\n
Th\u00e1ch Th\u1ee9c V\u00e0 C\u00e1ch V\u01b0\u1ee3t Qua<\/h2>\n
Nhi\u1ec1u doanh nghi\u1ec7p Vi\u1ec7t th\u1ea5t b\u1ea1i trong chuy\u1ec3n \u0111\u1ed5i s\u1ed1 kh\u00f4ng ph\u1ea3i v\u00ec thi\u1ebfu c\u00f4ng ngh\u1ec7, m\u00e0 v\u00ec thi\u1ebfu chi\u1ebfn l\u01b0\u1ee3c v\u00e0 nh\u00e2n l\u1ef1c ph\u00f9 h\u1ee3p. Ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng: b\u1eaft \u0111\u1ea7u nh\u1ecf t\u1eeb m\u1ed9t quy tr\u00ecnh c\u1ee5 th\u1ec3, \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 r\u00f5 r\u00e0ng, \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean li\u00ean t\u1ee5c v\u00e0 ki\u00ean tr\u00ec. Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u00e0 cu\u1ed9c marathon, kh\u00f4ng ph\u1ea3i sprint.<\/p>\n
K\u1ebft Lu\u1eadn<\/h2>\n
Trong k\u1ef7 nguy\u00ean s\u1ed1, doanh nghi\u1ec7p Vi\u1ec7t c\u00f3 c\u01a1 h\u1ed9i ch\u01b0a t\u1eebng c\u00f3 \u0111\u1ec3 c\u1ea1nh tranh tr\u00ean s\u00e2n ch\u01a1i to\u00e0n c\u1ea7u. C\u00f4ng ngh\u1ec7 \u0111\u00e3 san ph\u1eb3ng nhi\u1ec1u r\u00e0o c\u1ea3n truy\u1ec1n th\u1ed1ng. C\u00e2u h\u1ecfi kh\u00f4ng c\u00f2n l\u00e0 “c\u00f3 n\u00ean chuy\u1ec3n \u0111\u1ed5i s\u1ed1 kh\u00f4ng” m\u00e0 l\u00e0 “b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u v\u00e0 nh\u01b0 th\u1ebf n\u00e0o.” H\u00e3y b\u1eaft \u0111\u1ea7u ngay h\u00f4m nay \u2014 v\u00ec \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n \u0111ang kh\u00f4ng \u0111\u1ee9ng y\u00ean.<\/p>\n","protected":false},"excerpt":{"rendered":"
Th\u1ebf gi\u1edbi \u0111ang tr\u1ea3i qua cu\u1ed9c c\u00e1ch m\u1ea1ng s\u1ed1 h\u00f3a v\u1edbi t\u1ed1c \u0111\u1ed9 ch\u01b0a t\u1eebng th\u1ea5y. \u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p Vi\u1ec7t Nam \u2014 t\u1eeb startup c\u00f4ng ngh\u1ec7 \u0111\u1ebfn doanh nghi\u1ec7p gia \u0111\u00ecnh truy\u1ec1n th\u1ed1ng \u2014 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 kh\u00f4ng c\u00f2n l\u00e0 l\u1ef1a ch\u1ecdn m\u00e0 l\u00e0 \u0111i\u1ec1u ki\u1ec7n s\u1ed1ng c\u00f2n trong k\u1ef7 nguy\u00ean m\u1edbi. Nh\u01b0ng c\u01a1 […]<\/p>\n","protected":false},"author":1,"featured_media":1,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/images.unsplash.com\/photo-1518770660439-4636190af475?q=80&w=1740&auto=format&fit=crop&ixlib=rb-4.1.0&ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D","fifu_image_alt":"","footnotes":""},"categories":[9,14],"tags":[22],"class_list":["post-599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech","category-business","tag-lifetstyle"],"wpmagazine_modules_lite_featured_media_urls":{"thumbnail":"","cvmm-medium":"","cvmm-medium-plus":"","cvmm-portrait":"","cvmm-medium-square":"","cvmm-large":"","cvmm-small":"","full":""},"categories_names":{"9":{"name":"C\u00f4ng ngh\u1ec7","link":"https:\/\/dev-wp.sieuma.com\/?cat=9"},"14":{"name":"Kinh doanh","link":"https:\/\/dev-wp.sieuma.com\/?cat=14"}},"tags_names":{"22":{"name":"lifetstyle","link":"https:\/\/dev-wp.sieuma.com\/?tag=lifetstyle"}},"comments_number":"0","_links":{"self":[{"href":"https:\/\/dev-wp.sieuma.com\/index.php?rest_route=\/wp\/v2\/posts\/599","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev-wp.sieuma.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev-wp.sieuma.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev-wp.sieuma.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dev-wp.sieuma.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=599"}],"version-history":[{"count":0,"href":"https:\/\/dev-wp.sieuma.com\/index.php?rest_route=\/wp\/v2\/posts\/599\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev-wp.sieuma.com\/index.php?rest_route=\/"}],"wp:attachment":[{"href":"https:\/\/dev-wp.sieuma.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev-wp.sieuma.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev-wp.sieuma.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}